WordPress has dominated the web as an open-source CMS for creating websites for years. The platform’s wealth of themes and plugins, ranging from free to premium, has made it highly adaptable to any level of customization.
Being open-source, its source code is freely available and customizable. However, costs can escalate when you begin to use premium themes and plugins.
In this discussion, I aim to present some enlightening facts about WordPress and HubSpot CMS platforms, enabling you to make an informed decision for your upcoming CMS-based website development project.
Product Type
HubSpot:
- HubSpot is a Cloud-based SaaS (Software as a Service) product. It means you do not need to find suitable hosting and spend some bucks every year.
- Moreover, it frees you from hosting-related worries.
- It offers a GUI-based website builder that saves you from a lot of coding.
WordPress:
- It is an open-source platform, so you need to download the source code and install it on your hosting service.
- It requires coding, and you have to deal with code every step.
Pricing:
| Expense | HubSpot | WordPress |
| Core | Starter: $25/mo Pro: $400/mo Enterprise: $1,200/mo |
Free |
| Hosting | Premium hosting with a single monthly rate. No impacts on size, volume, and traffic. | Basic plans start from $50/mo, and the premium goes up to $1000/mo. |
| Themes & Plugins | CMS Hub has 650+ apps and integration. 80% of plugins come out-of-box. User interface-based design lets you create your themes. | Twenty-four of the most popular and essential plugins are premium and cost you $280 to $1240 per month. Similarly, themes also are costly. |
| Security | SSL certificateWAF (Web Application Firewall)Round-the-clock monitoring. | Security fees may range from $16 to $42 per month. Moreover, security is your responsibility. |
| Support & Maintenance | The platform takes care of updates and backend maintenance. In addition, they are famous for their world-class support team available 24/7. | The support and maintenance plans range from $100/mo to $4500/mo, depending on the size and complexities of the website. |
| Total/year | $300 to $14,400 | $5,450 to 82,550 |
Content Development & Publishing
HubSpot
HubSpot is an integrated platform that combines its CMS Hub with Marketing, Sales, and Service Hubs. This integration provides significant benefits for content marketing, ensuring that marketing campaigns are seamlessly aligned with content creation, publishing, and distribution.
It is the biggest advantage of an all-in-one platform where you can play with a single and unified database on the top.
Moreover, thousands of themes and templates are available on the platform. You can easily create, delete, and modify pages with the drag-n-drop layout.
WordPress
Almost all out-of-box themes are paid, and you have to pay a developer to create your custom themes.
For content creation and publishing, you also want an experienced hand or a developer.
SEO (Search Engine Optimization):
HubSpot
- SEO recommendation tool
- On-page SEO tools are built-in to the blogs.
- Landing pages and web page creation tools.
- Content and website optimization tools.
- Built-in integration of Google Console to do strategy creation.
WordPress
Tons of plugins are available to SEO properly, but they come at a price because most out-of-box SEO plugins are good at premium editions. Moreover, more plugins mean more maintenance and load over the server.
Blogs
HubSpot
It allows content creators to attract, engage, and convert the readers into your prospects and eventually into loyal customers. In addition, the platform facilitates content creation optimized to search engines and helps you get good traffic and leads.
WordPress
Initially, WordPress developed as a blogging platform and expanded into a comprehensive CMS. As such, it possesses all the necessary blogging tools, albeit through plugins and themes, which may become expensive over time. Additionally, maintaining and creating a blog typically requires a developer.
Analytics
HubSpot
It provides built-in and robust analytics tools to gain insights and actionable data by leveraging CRM foundations. Your forms, interactive pages, and live chat gather contacts and other data, enabling the acquisition of advanced analytics.
WordPress
It has the capability of integrating superb analytic software, but they come as paid components, and you have to spend extra on it.
Conclusion
If you are serious about running a business with a CMS solution for the long run, HubSpot is worth spending money on. Its CMS Hub beats WordPress CMS in many respects, and we consider it the best solution for SMBs who aspire to grow.
RP UXCollab is a renowned HubSpot CMS service provider in the USA and globally. You can get good guidance over CMS migration to HubSpot from their experts.
