As a startup, navigating the uncharted terrain of business can be both thrilling and overwhelming. When you’re running on limited resources and time but want to create cutting edge digital experiences that will keep users engaged with your product or service, it’s essential to make smart investments in user experience (UX) design.
But how do you know if getting help from an experienced UX design agency is right for your startup?
In this blog post, we’ll give business owners and startups five revealing signs that indicate it may be right time to find a reliable UX design agency who can help take your digital products from good-enough to great.
Keep reading for helpful advice you won’t want to miss!
Let’s start with the basics.
What is UX design?
UX design stands for user experience, and is the bedrock of building a user-friendly interface for your product and services. The essence of UX is to make your product experience easy, accessible, and enjoyable for your users.
User Experience (UX) and User Interface (UI) design go hand-in-hand, but understandably, some people tend to confuse them.
Think of UX as the entire customer experience – from browsing your website or store, to buying and opening the package. It’s about creating a pleasurable feeling that will bring them back for more. Now, there are many factors that contribute to this feeling, including the interface, which is why terms can get confusing.
What do UX designers do?
A UX designer acts as the connecting link between the founder and the development team – essentially, the glue that holds it all together.
With an ability to speak developer lingo and understand the target audience, this role skilfully translates the needs of the sales team or CEO while bridging any gaps between the two teams.
With UX designers, businesses can better deliver a seamless customer experience that keeps users coming back for more.
Let’s dive into the details! Here are five clear-cut signs that your product may need a UX designer on board to bring it to the next level of success:
Hire a UX Designer if Your Website Conversions Are Dipping
As a business owner, you know that tracking conversion rates is crucial for any website.
A conversion rate is the percentage of users who take the desired action, such as making a purchase or registering for a newsletter.
But if you notice a drop in client base and the number of users signing up for your site, what could be the problem?
- Is your website design not following best practices?
- Is your purchase process poorly designed?
- Or is your mobile app onboarding process ineffective?
An well-experienced UX designer will help you investigate and optimize to get your business back on track!
User experience is the key to driving sales and maintaining customer loyalty. If your website is overloaded with information, features never-ending checkout forms, or confuses customers about your product, it can lead to a high bounce rate.
A skilled designer can conduct an in-depth audit of your business, product, and website to identify problem areas. Based on the data gathered, they will form hypotheses and test them until the ideal solution is found.
Once this is done, implementing it with technical assistance from the designer will be a breeze. The results will be monitored carefully to gauge their effectiveness.
Here’s an excellent example for this – Basecamp, increased their conversion rate by a whopping 102% just by centering their landing page around a picture of a radiant smiling lady. You got to give it to them, UX tests did their magic!
Can you imagine how this simple tactic could impact your business? I suggest we brainstorm some innovative approaches now
If your users are abandoning your product too quickly
It doesn’t matter how amazing an app looks – if people can’t figure out how to use it easily, they’ll probably give up pretty quickly.
Although some users may decide the product isn’t for them, a significant number of deletions could indicate hidden issues with your product.
“Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first three-to-seven days. For ‘decent’ apps, the majority of users retained for seven days stick around much longer. The key to success is to get the users hooked during that critical first three-to-seven day period.”
— Ankit Jain, Head of Search and Discovery, Google Play
A UX designer can help pinpoint any areas that need improvement, conducting thorough research through methods like interviews, A/B testing, and focus groups to analyze user behavior and provide valuable insights.
If there is a disconnect between your offerings and your users’ needs
Are you having trouble getting user excitement for all the innovative features, fresh content, and great platforms you’re creating? A UX designer could be the solution to this problem.
They can use customer research to create personas and look at your product from their point of view, giving you perspective on what your customers really want and need. So when you’re debating whether or not to add a new feature, your UX designer will have the answer.
Working with a UX designer offers several benefits, but one of the greatest advantages is getting to better understand your target audience in detail and truly communicate with them. After all, understanding what your customers want is crucial for a competitive business.
“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother…”
— Don Norman & Jakob Nielsen
Horloges, an online store based in the Netherlands listened to their users and added a simple guarantee to their products. The result? A 41% increase in sales.
So, if you want to take your product to the next level, partner with a UX designer and let market analysis guide the way to your success!
If users often feel lost and overwhelmed when using your product
As a business owner, confused customers are the last thing you want, right?
Quite often the cause of confusion is poor usability, which can result from factors like:
- Unclear user interface design
- Information overload or too much noise
- A lack of functional clarity that leaves users unsure how to use the produc
- A confusing navigation system that often leads to users getting lost.
Well, fear not, because a UX audit can help. By tapping into competitor research, a UX designer can identify what speaks best to your audience and how to convert them into buyers. They can then optimize the information flow of your product or website to perfectly align with their expectations.
Check out Flying Scot, an airport parking company from Scotland, that increased their conversions by 35% when they decluttered their contact form after researching their users’ needs.
Don’t rely on your gut feeling alone. Collaborating with a UX designer is a much better strategy to grow your business.
If you’re wondering how to start building your new product or feature from scratch
To create a successful product, or a single feature, or even a brand logo for that matter, you absolutely need to be thinking about the user experience.
Sure, working with a UX agency or hiring a designer might cost something, but launching a product or feature that fails will cost you much more in the end. Not only will it cost you money, but it might also lead to a loss of customer trust and become less trustworthy for potential investors.
That’s why if you’re looking to add functionality to your existing product, or starting from scratch, a UX designer’s support is crucial. They will pay attention to your competition and work with your team to deliver a functional product or feature that users will love.
Looking for an exceptional UX Design Agency Experience for your Startup?
Your website is the virtual storefront of your business. It speaks volumes about your brand and influences the perception of your visitors.
As a business owner, one of your primary goals is to ensure a good experience for your visitors, and what better way to do that than through product design. A strategically designed website can guide your visitors through your business objectives, whether it’s subscribing to a newsletter, purchasing a product or interacting with engaging content.
However, creating an effective UX design for startups can be challenging. That’s where Revival Pixel comes in. As a professional design agency, we partner with you to understand your startup needs and preferences. Based on our research, we create a prototype design and run multiple user tests to refine the design.
Our business-oriented approach to UX design empowers you with a high-performing website and application that establishes your brand and creates a loyal customer base to succeed in the long run.