It isn’t a secret that to achieve long-lasting success, companies in the B2C market need to build a strong bond with their consumers. But what about B2E and B2B? Both businesses and employees often are stuck with apps and software that backfire, and unlike the consumers, they generally do not have another choice.
Ironically, when employee experience or EX is not up to the mark, companies indirectly hamper customer experience too. Because when the backend systems such as employee aid ticketing systems and intranets are not engaging, it is the end-user who suffers the most. If truth be told, employee relation is vital to achieving the primary business goals.
Hence, in this blog, we will discuss the impact of UI/UX design on B2B and B2E corporate and internal apps.
Role of UX in B2B and B2E corporate applications:
Companies of all sizes depend on mission-crucial software, from ERP, and CRM, to EHS, ATS, etc. When such software or apps are designed keeping the employees in mind, there can be a major boost in employee engagement, productivity, and employee satisfaction.
However, that is not the case most of the time. While a customer can leave a company website if they are unsatisfied with its UI/UX design, the employees of a company still have to deal with software that does not meet their expectations. And such inefficiencies could result in a poor EX as they’re trying to use software that offers a poor UX.
Disadvantages of a Poorly-Designed Internal Software UX
Employee engagement is a rising issue worldwide. In fact, the latest studies suggest that 70% of the US employees aren’t engaged with their jobs, while only 27% feel that they’re involved in significant decisions the employer makes.
An employee’s expectation is shaped by their experience as a consumer. They watch Netflix, shop online on Amazon, and socialize on Twitter and Facebook. And as the employees continue to access compelling e-commerce websites or consumer apps outside the office, the standard for tools they use at the workplace rises. Now, employees expect an equal digital experience at both home and office.
But unfortunately, they often are forced to use the same old internal software that has not changed over the years and has bad usability and functionality. In fact, many a time, the UI/UX design of the internal software is so poor that the employees have no choice but to seek workarounds like Google Docs, Dropbox, etc.
Would you like to be in a similar situation like this, where you’re forced to choose between these two options due to a lack of another choice? Of course not. So why make it difficult for the employees?
Benefits of a Well-Designed B2B & B2E Software UX
Here are three major reasons why a company must adapt to a good internal software UI/UX design:
Helps Keep Employees Engaged:
An engaged employee is a happy employee, and such engagements can result in increased retention rates. In a ‘Harvard Business Review’ study, around 77 percent of the survey respondents said that good employees search for another company if their present job role doesn’t offer the tech or tools they require to focus on their job well.
Helps boost productivity:
With unfailing tools, employees will spend more time on actual work than over navigating complicated software or confusing B2E websites. The whole idea of a good UI/UX design is to provide support and add value to a user’s life. So, if employees can understand software quickly, they can complete their tasks efficiently and boost productivity.
Helps lower costs and save time:
Due to increased retention, a company can save money and time on training. Plus, working with programs that promote reduced errors, increased efficiency, and a better workflow saves money and boosts work output, which will eventually delight your customers and clients.
Therefore, when the UX of B2E websites or software is well-designed, employees will finish their work faster and make limited errors. In fact, companies that have highly engaged employees tend to outperform their competitors by nearly 147 percent in earnings/share.
So, if you wish to make your employees love their job, why not start by creating software they love using?
What Can Offer Assistance In the UI/UX Design Process for B2E Internal Apps/Software?
If they desire to utilize internal software isn’t based upon commercial intent, there are a few other valuable aspects that can guide designing better B2E experiences, such as:
Include employees as stakeholders:
A collaboration between UX experts and users plays a crucial role in the UI/UX design process. Its only then that a valuable and meaningful user experience can be created. Hence, if possible, the employees who’ll be working on the internal software should be considered stakeholders during the design process.
Task-driven user interface:
The usual marketing concepts like customer journey and conversion funnel apply only to a certain level under the B2E segment. Nonetheless, to offer a better user experience, meaningful B2E experiences must help the employees get tasks done efficaciously. The to-be completed tasks can play a major role to unmask their underlying needs and motives. That can further help prioritize and identify the work that needs to be completed by the internal software.
Unlike the visitors to eCommerce or B2B websites, employees generally work with the internal software regularly. Hence, information should be available to them easily, with fewer clicks. The basic UI elements like typography, buttons, grids, and spacing must be well optimized for the internal software or apps.
Option of personalization:
To allow the employees to work efficaciously, the B2E software or application should have an option to customize the interfaces to cater to individual work styles and needs. That way, the employees can integrate as well as personalize the app conveniently into their daily routines.
Keeping a tab on the underlying complexities or complications in which the employees work is a continuous empathy process. If you don’t have ample insights, you can begin with a few assumptions. And as the process moves ahead, you can validate these assumptions through feedback sessions with the employees.
Take Care of your Employees, And They Will Take Care of your Business
A well-planned B2E app or software that personalizes the EX improves employee efficiency and boosts employee satisfaction. Effectual B2E tactics integrate the best techniques of both the human resources and marketing leaders. The marketers can utilize their methods to develop user-friendly software or apps that attract the best talent, just like how they attract customers. Simultaneously, the HR leaders can deliver the tools and content the employees require in an efficient and useful way.
A good UI/UX design helps not only the employers but also the employees to make the most of their talent, effort, and time.
Wondering How to Start? Begin by conducting a UX Audit
Have you thought of using UX principles for creating employee-focused solutions? But perhaps, wonder how to start it all? Well, it is time to take the help of RP UXCollab. It is a renowned team of UX designers who will initiate a proper UX audit of your currently used internal software or app. the team also helps you to detect any existing friction points and bottlenecks. Thus, they will fix the issue by developing a more employee-focused solution that truly helps your employees and makes them enjoy their work. Are you ready to conduct a UX audit right now? Let’s talk about this and fix the UX issues forever.