Top UX Research Interview Questions: Know Your Audience


Top UX Research Interview Questions: Know Your Audience

The UX design process passes through stages like research, testing, design, and implementation.  

But among these, use research or design research is an imperative part of any product’s success. Insufficient and vague user research will lead to a bad user experience for your product. Which of course you don’t want for your product. It doesn’t mean that the latter stages are not vital for any product’s success. They are! But what good is a great design if the product is not made for the right audience? 

Today, product designers should keep up with the latest trends, user behavior, and technology to deliver the supreme user experience. They must carry out thorough research about their users and their inclination towards the product. However, there is no one size fits all approach in user research. That is to say for every different product there must be new research. 

Now, you might ask which are the ways through which you could do user research. How can you know what your audience wants from your product?

Well, the user research process involves speaking to real users in your target audience about your product. And you can do it in many ways such as;

  1. Questionnaires,
  2. Focus group discussion,
  3. Task analysis,
  4. Online surveys,
  5. Persona creation 
  6. User journey map.

UX research interview questions are one of the primary methods of doing user research. Because you are knowing the user’s opinion in person, it could extract important data about their behavior. That could help you shape your product in the most efficient ways. 

So, what are the UX research questions you should ask while you are doing your User research? Let’s dive deeper.


Top UX Research Interview Questions You Must Ask Your Users

Before you start asking the UX research interview question make sure that you don’t try to pitch them anything. The User research process is about knowing your customer. All you have to do is get what is important from your customer. So don’t try to sell anything directly or indirectly. 

Also, you must stay away from the hypothetical questionnaires. Questions start with, “will you ever” or “would you ever” or any other future related question will only mislead your user research session.

DOs Don’t
Look for the StoryAsk about behaviorAsk follow-up questions Promote Your ProductAsk About FutureLead the WitnessAsk for Feedback
  • Tell me about the last good/bad experience with this product?
  • What do you think about this product?
  • Why didn’t you like that part?
  • So in that situation….(Let the user complete)
  • What do you think this feature would do?
  • When you said “___” Did you mean “___”?
  • What do you like about this feature?
  • What is a better way to do that?
  • What do you think about this product compared to the X product?
  • Do you trust this product?
  • In what way will this product help you?

Here you can see that we have started the questionnaire with a more open question so that we could expect a story from a user. And from this story, you could extract as much as information you need. Then you can ask some follow-up questions that start with “Why”, “When”, and “how”.


Conduct a Usability Test to Know Your User Flow

Unfortunately, many UX researchers skip out on the most important part of their products. And that is Usability testing. It is like watching over someone’s shoulder while they are using your product. 

There are six aspects of the user testing process and you have to go through it thoroughly. 

  • Build a Prototype
  • Create a Test Plan
  • Recruit Target Users
  • Appropriate location
  • Moderate the Test
  • Document the Test Result

Now before you start your usability test and ask UX research questions about the product, you must lay out a plan for the test.


What are you going to test? (Features, Functions, Or Tasks)
How will you measure success & fail-rate in specific areas?

Make a spreadsheet about the vital questions and the users’ names. Ask them to decide the question and prompt them to rate the task. You can categorize the response from the users in whether the task was successful or not, the difficulty of a task, and the time taken to complete the particular task.  

For example, if you are planning to understand the user behavior and its reaction to the prototype of your ride-sharing startup, you must lookout for the answers to questions;

  • Are your users able to plan their journeys simply?
  • How easy is the registration process?
  • Are they able to book a ride without any hassle?
  • How do they navigate to a specific subpage?
  • Is it easy for them to update their user profile?
  • How much time do they take for completing a payment process?
  • Are they able to rate the driver in a simple way?

Remember to note their facial expression as they go through all the features. Are they relaxed or strained to do a particular task? Are they confused or not? 

Once you finish conducting the UX Research interview questions, document the test result, and start your next phase of design accordingly. 



User research is all about knowing your customer and their psychology toward your product. By asking these top UX research interview questions, you will be able to create a design that is truly relevant, a design that is easy and pleasurable to use, and of course, you will be able to know the RoI for your UX design. 

If you are a startup or an entrepreneur looking forward to having an amazon product in the market, you must consider this important aspect of your product development. Hence, make sure you hire a UI UX design agency or development company that goes through a strict user research process before embarking on the development process. 


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