In web development history, we have witnessed an era when we could not create and run a simple website without a web developer. But, of course, today, we need developers for only complex tasks, not merely managing our day-to-day content requirements.
It is thanks to the evolution of CMS (Content Management System) technologies.
Initially, WordPress was developed as a blogging platform, aimed at simplifying the process of creating blogs. However, the demand for frequent content updates via new posts prompted the development of content management systems (CMS) in the market, which removed the necessity for developers to update content manually in the backend.
Simple to use and comprehensive editor was enough to upload the content on a website.
However, the birth of HubSpot was an altogether different phenomenon. It is based on inbound marketing needs. Therefore, initially, it created a Sales Hub and gradually added a Marketing Hub, Service Hub, Operation Hub, and finally, CMS Hub. In addition, it is based on CRM (Customer Relationship Management) with a unified database solution, HubDB.
With these initial clarifications, I would like to go side-by-side to compare both. Let’s dive.
HubSpot vs. WordPress: Which is easy to use?
People generally prefer tools or services that are user-friendly. We tend to steer clear of overly complicated things in our lives. Hence, it is logical to prioritize ease of use as a primary factor in any comparison.
| HubSpot | WordPress |
| The platform is not integrated; rather, it has been built from scratch with sales, marketing, service, operation, and CMS design tools. It makes it easy to use and offers a seamless experience when switching between Hubs.CMS Hub has a drag-n-drop UI building interface that allows non-developers to create a CMS website. |
The core of WordPress remains untouched, and you can find additional features with the integration of plugins or extensions and themes. Thus, the core updates remain easy, but integration always comes at a price in terms of money and performance. Tech-savvy users or power users can create a website based on themes, but it still requires basic HTML, CSS, and JavaScript knowledge. |
HubSpot vs. WordPress: Hosting
Hosting facilitates you to publish your website on the world wide web.
| HubSpot | WordPress |
| HubSpot is a self-hosted platform. It is a SaaS-based CMS with Cloud hosting facilities. Its hosting comes with a standard SSL certificate, global CDN, WAF (web application firewall), and round-the-clock threat monitoring facilities, making hosting a breeze. | WordPress offers two options: self-hosted and third-party hosted services. Being open-source, you need to find and bear hosting solutions for your website hosting. The 3rd party hosting providers offer competitive pricing and attractive features. |
HubSpot vs. WordPress: Extensibility
Businesses grow in many terms so do their requirements. Therefore, you need to scale up your website according to business growth. It is called the extensibility of a website.
| HubSpot | WordPress |
| HubSpot is a proprietary platform, but it shows the extensibility of your website in many terms.It has HubL coding technology that facilitates a developer to customize your website beyond the drag-n-drop UI. | WordPress extends with its extensions, which are aplenty in its marketplace.Moreover, a WordPress developer can create plugins from scratch and extend their functionality and features to any extent. |
HubSpot vs. WordPress: Data Access
Data is a precious asset for any website and its business. Data helps you analyze and prepare various strategies, which play crucial roles in your business growth. Therefore, data access is important.
| HubSpot | WordPress |
| HubSpot allows exporting of its data from its CRM and CMS software. For example, you can access the following data:Data from landing pages.Data from form submissions.Keyword dataPage performance dataData from blogs and social mediaEmail performance dataWebsite data, including HTML and sitemap. Contacts data | WordPress is open-source. So, there is no data access restriction. Using various integration of tools, you can obtain data from:Web PagesBlog postsComments, menusCustom fields |
HubSpot vs. WordPress: Analytics
Website analytics offer insights into your traffic, its sources, and the behavior of your audience with detailed metrics. This information serves as guidance for making a variety of business decisions.
| HubSpot | WordPress |
| HubSpot Analytics is superior in many terms. It offers the most accurate data from marketing perspectives that help you in your campaigns and other activities.HubSpot analytics begins working immediately after you launch your website. | WordPress requires the integration of 3rd party page builders such as elementor and others to create landing pages using a visual user interface with the drag-n-drop editor. |
HubSpot vs. WordPress: Blogging
The blog is an inevitable content marketing tool.
| HubSpot | WordPress |
| The focus of the platform is highly on blogging. Blogging in HubSpot is intuitive and rich in features and functions. | Interestingly, WordPress emerged initially as a blogging CMS. So, naturally, it has everything you expect in a blog. |
HubSpot vs. WordPress: SEO?
Search engine optimization includes a plethora of various activities that eventually please the bots and win ranking in the SERPs.
| HubSpot | WordPress |
| It has built-in SEO tools to perform various tasks, such as keyword research, strategic graphs to organize content, and on-page SEO tips. | It requires the integration of various SEO plugins and software. Therefore, it has no limit. |
HubSpot vs. WordPress: Email Marketing
Email marketing is the most effective and proven strategy to win the battle of marketing. Therefore, CMS solutions must integrate email marketing software.
| HubSpot | WordPress |
| Marketing Hub in the HubSpot platform is specifically designed to serve various marketing purposes for marketers. Your job becomes easy once you integrate your HubSpot CMS website with the marketing hub.HubSpot offers built-in access to the contacts database for email marketing. The platform also provides tools for email tracking and analysis. | The platform has a rich marketplace for plugins dedicated to email marketing. You need to integrate the right plugins for email marketing automation, tracking, and analytics. |
HubSpot vs. WordPress: Security
With the increased use of the web, security has become a paramount concern for CMS websites.
| HubSpot | WordPress |
| Being a proprietary platform, HubSpot deals with security aspects better than other open-source CMS solutions.It offers SSL certificates and implementation of the latest security standards.It also provides global CDN to make content marketing a secure experience. | It is the most vulnerable to various security threats being an open-source platform.Of course, the platform releases frequent security updates, but other security measures need to be taken by the users.The WordPress community is active and regularly provides plugins and theme updates to mitigate various security threats. |
In The End,
| Features and Functionality | HubSpot | WordPress |
| Custom Domains and Subdomains | Yes | No |
| Themes by the Platform | Yes | No |
| Mobile Optimization | Yes | Depends on Theme |
| Multiple Languages & Currencies | Yes | Depends on Theme |
| Built-in CDN | Yes | No |
| Built-in AMP for Blogs | Yes | No |
| App & Assets Marketplace | Yes | Depends on Theme |
| Built-in A/B Testing Facilities | Yes | Depends on Theme |
| Built-in CRM | Yes | No |
| Integrated Ecommerce | Yes | Depends on Theme |
| Forms | Yes | Depends on Theme |
| Built-in CTAs | Yes | No |
| Built-in Reporting | Yes | No |
| Dynamic/Smart Content | Yes | No |
The picture is clear. None is a winner because, in some respects, HubSpot is better, while in some respects, WordPress is superior.
If you make up your mind about HubSpot, RP UXCollab is a renowned HubSpot CMS design and development agency in the USA. We have a pool of HubSpot talents with the required expertise and experience to justify any scale of designing and development challenges.
