Several digital marketers insist upon the significance of social networks, SEO, and developing lead magnets to boost the conversion rates; however, they often tend to forget the significance of a good website design. These components, of course, are essential, but the website’s design isn’t just a ‘beautiful cover.’ It is something that can majorly boost or lower conversions.
As per a Stanford University survey, 46.1% of individuals said that they consider website design crucial in deciding if an organization is reliable. That’s why your site needs to look attractive and professional. Both external and internal elements of the site should be developed in a way that they are accessible to varied user groups. You need to incorporate all important aspects, such as unique blog content and quality backlink.
In this blog, we have distilled a few significant website design principles that can help better your site’s conversions.
What is a conversion-focused web design?
A conversion-focused web design principles accentuate the amalgamation of user interface and design principles to increase your website’s sales. One can perform these optimizations on the entire website or a single landing page, subscription forms, surveys, and other online touchpoints you have created for your target audience. These are vital to lead a visitor in completing your set conversion goals.
However, apart from these, conversion-focused design principles aim to enhance website engagement rates and encourage visitors to interact with your website. But, sticking to only being conversion-centered or user-centered in website design will not help you meet that objective. You need to maintain a balance in both while developing your website. Below are seven principles of a conversion-focused web design that you should consider while developing your website layout.
1. Simple and minimalist design:
When you are designing your business website, you should concentrate on fundamentals. A minimalist web design can aid you in enhancing conversion rates. Including dramatic drop-down shadows, animations, and good visual effects in your design templates can boost your website’s loading time. That will lead to visitors losing interest and moving to some other website, eventually lowering your conversion rates.
2. Create a responsive web design:
With several advanced mobile devices being introduced in the market, a responsive website design is a must to provide a smooth user experience. In this tech-reliant world, a responsive web design is the key to increasing a site’s conversion rate.
Your web design needs to be capable of handling all actions that a visitor intends to perform on the site, regardless of what device they own. When your site works on a broad variety of mobile devices, you eventually convert more visitors.
3. Make logical layouts and placements:
A good UI/UX design focuses on logical layout. Even when you use a simple website design, it is important to work upon certain things, such as the placement of buttons, images, content, and more.
The content forms a crucial part of a site; however, no one will understand it if it’s not placed correctly. An easy way to gain visitors’ attention is to make sure that your website layout is based upon F-pattern- users read in horizontal movement first, generally the upper portion of the content area.
Besides content placement, a properly-placed action button also plays a vital role. Think of the action that you want your visitors to perform, and structure your website accordingly in order to make it work efficiently.
4. Select right colors:
Colors are also an integral part of an effective UI/UX design. The color palette you use on the website has the ability to influence the conversion rate. Besides, the colors you choose will also determine the theme and tone of your website design and aid you in retaining visitors.
Choose colors as per your services and product. For example, utilizing contrasting colors for background and text will aid in attracting users and boosting readability. Bold, vibrant colors can be used for CTA (call-to-action) and buttons as they help gain the visitor’s attention and amplify your website’s appearance.
5. Easy-to-use navigation:
Poor navigation is a major reason why most people switch to another website. In most websites, navigation is improper and confusing. Meanwhile, certain sites highlight relevant links and place them on prominently visible sections to enhance navigation. User-friendly navigation will offer a smooth and better experience to users.
On the other hand, consistency is another factor that plays a crucial role during navigation. Ensure that the menu bar on your website appears in a constant place as that’ll help visitors get used to your website and might eventually result in a conversion.
6. Good content:
Attractive images and thoughtful content aren’t enough to gain user attention, but how you express and bring out your thoughts can make a big difference. Great content acts like a traffic amplifier and conversion booster. A visitor won’t prefer browsing your site until they see something informative, relevant, and meaningful.
Content can also help a visitor sign-up to your newsletter, fill out a survey, or even purchase your product. In simple words, persuasive and engaging content is the key to effective website conversion.
7. Optimize sales/landing pages:
It is significant for you to optimize landing pages to maximize customer conversion. In online marketing campaigns, landing pages play a vital role in generating sales leads. They help you enhance the elements on your site that are crucial for conversion.
Optimizing the sales/landing page on your website will increase conversion rate, aid in gaining more customers for your business, and even maximize the overall value and result of your digital marketing campaign.
Your users and their choices constantly change with time, just like the rapidly evolving technology. Hence, you have to stay up-to-date with it in order to offer a great user experience. A good website design helps reflect your business, brand, and product/services. It can gain users’ attention and maximize conversions. However, a poor design can take users away, making them visit other websites.
To boost conversion, you should ensure that your UX design reflects your business’s superior quality and vision. Hence, by trying out the fundamental principles listed in this blog, you will have a better chance of amplifying your website’s lead generation and seeing more benefits from the conversion. For creating such magnificent website designs, you need some design experts who can maintain the consistency of your brand with updated tech-driven website designs.