To several companies, a good UX or User Experience implies having a good-looking website. That’s what we believe the audiences want. And that is also why it is extremely disappointing when the website’s bounce rate remains high, and we are unable to generate the number of leads we had expected. So, why do we witness all of this?
Well, in most cases, it is because we don’t put much thought into the site’s UI/UX design. Thus, it is important for every UX professional and company to know the latest UX stats to optimize a site and make it more functional. After all, a good-looking website wouldn’t mean anything if it is frustrating to navigate or use.
Here is a list of 100 stats that indicate the significance of UX. The present-day modern website interfaces should be well-optimized with the consumer’s needs, and understanding the latest industry trends could help build a practical and attractive site. There is also an FAQ section towards the end, so scroll down if you want some quick answers.
Stats showing Return on Investment (ROI) of a good UX:
- Top companies offering incredible UX exceeded the S&P market index by nearly 35 percent.
- A study suggests that each $1 invested in user experience brings around $100 as ROI. That is an ROI of about 9,900 percent.
- A good UX increases the conversion rate of a website by 200 percent.
- A study of 408 companies conducted in 2016 discovered that the sale figures were high for companies that focused and invested more in design.
- A company’s KPIs rise to 83 percent in the conversion lift when UX enhances customer experience.
- Twenty-three percent of the customers who witnessed a positive user experience informed ten or more individuals about it.
- 8 of 10 customers are ready to shell out extra money for a good customer experience.
- Companies that didn’t invest much in UX still witnessed a 60 percent rise in sales.
- If you use UI/UX design for satisfying enough users to increase customer retention rate by, say, 5 percent, you’ll witness a rise of around 25 percent in your profits.
Cost of poor UX stats:
- Seventy percent of the customers don’t purchase from a website due to poor UX.
- Ad clutter could make 54 percent of the users leave a website.
- Companies lose around $62bn per annum because of bad customer service.
- Ninety percent of the people do not complain and leave the website.
- UX stats show that 67 percent of the customers claim an unpleasant experience as a major reason for churn.
- Due to slow-loading sites, about $.26bn in revenue is lost each year.
- Seventy-nine percent of individuals who do not like what they get on one website will look for another site.
- As per the latest UX stats, 62 percent of the customers share their bad user experiences with other people.
Business-related UX stats:
- With a website redesign, McAfee lowered customer support requests or calls by nearly 90 percent.
- Jeff Bezos spent 100 times more on user experience than marketing during the initial few months of Amazon’s launch.
- Marks and Spencer incurred an 8 percent drop in revenue after spending about $220mn redesigning their website.
- Airbnb credits user experience for taking the firm to a whopping $10bn.
- The online revenue of ESPN rose by 35 percent after it accepted suggestions from its community and fixed issues on the Website’s UI/UX design.
Mobile User Experience stats:
- Ninety-six percent of the consumers have browsed websites that were not mobile-optimized at all.
- Nearly 60 percent of the users state that they won’t suggest a business to others if it has a poorly designed mobile website.
- Around 46 percent of individuals won’t buy from a company again in case of a poor mobile experience.
- Ninety percent of the phone users make an instant decision, like purchasing a product or contacting a business.
- There is a 50 percent drop in users who visit a website that is not mobile-friendly, even if they like the business.
- Eighty-five percent of the adults believe that a mobile website should have a good UI/UX design like its desktop counterpart.
- Around half the users begin scrolling a mobile website within ten seconds, while 90 percent of them scroll within fourteen seconds.
- Around 90 percent of phone users seek local information through their smartphones.
- 2 of 3 mobile users are thinking of buying a product/service the very day.
- 4 of 5 mobile users visit online stores through their smartphones.
- Over 80 percent of the users expect to have a flawless UX across all devices.
- Poor mobile optimization irritates 48 percent of the users.
- A mobile user is five times more likely to abort a task when the website is not mobile optimized.
- A 3-seconds delay in a page response leads to 53 percent of the mobile users abandoning the website.
- Forty-five percent of the customers would love to browse content that’s well displayed on all devices.
- Sixty-seven percent of mobile phone users say that they would rather buy from a mobile-friendly website than its competitors.
- Around 95 percent of the mobile applications are abandoned in a month.
Stats related to Gen Z and Millennials:
- Sixty-one percent of the millennials are ready to share their personal info if that helps offer a better online or in-store shopping experience.
- Sixty-six percent of Gen Z individuals expect to get real-time interactions and responses.
- As per UX stats, 58 percent of the millennials would share their personal info to back the product recommendation that aligns with their needs.
Stats related to UX design and development:
- Investing in UI/UX design during the conception phase lowers the product development cycle by almost 33 to 55 percent.
- Ninety-four percent of a user’s first impression about a site is mainly related to the UI/UX design.
- Seventy-five percent of the judgments passed on a website’s credibility are mainly based on the site’s overall aesthetics.
- UX developers invest half of their time reworking website projects due to bad UX.
- Nearly 40 percent of the users won’t engage with a website if they are not happy with its layout or content.
- Eighty-three percent of individuals say that a seamless UX experience plays a crucial role on all devices.
- Fixing a mistake post the development stage costs 100 times more than what would’ve been during the pre-development stage.
- Videos help persuade 73 percent of individuals to purchase a product/service.
Predictive stats for UX and CX
- The profit of online businesses will rise by 15 percent due to a smart personalization engine that can spot consumer intent.
- About 73 percent of the companies presently not initiating user testing would do so soon in days to come.
- Eighty-four percent of the companies expect to increase their focus on the CX metrics and measurements.
- Sixty-seven percent of the companies stated that VI isn’t the most crucial trend that will affect UX in the coming years. On the other hand, 66 percent of the companies stated that AI isn’t the most crucial trend that will affect UX in the coming years.
Stats that talk about website UX
- Seventy-two percent of online business websites get failing grades of around 59 of 100 or lower.
- Sixty-seven percent of the users state that a bad website UX affects their brand opinion negatively.
- Around 75 percent of the users judge the credibility of a website based on its web design.
- One poor website experience can lower the website revisit chances by nearly 88 percent.
- It just takes about 1/20th fraction of a sec for a user to decide whether they like the website or not. Hence, neglecting the UI/UX design can negatively affect a business’s journey.
- People have an aesthetic reaction to a page within the initial 17-15 milliseconds of visiting a website.
- If people are given 15 mins to rate content, 2 of 3 will read something designed beautifully over something plain and simple.
- Seventy percent of the small-scale businesses do not provide clear CTAs on their business websites.
- Around 77 percent of the UI/UX design agencies say that a bad UX is a weak point of their clients.
- About 86 percent of the visitors who visit a brand’s homepage state that they’d like to see info about the products/services.
- Fifty-one percent of the people believe that proper contact info is a vital element that’s missing from most company websites.
Customer Decisions Stats
- Monitoring customer journeys within real-time is an important aspect of delivering results according to customer expectations, but 2 of 3 companies still lack such capability.
- Around 70 percent of customer journeys end before a customer arrives at a purchase decision.
- More than 75 percent of the customers like self-service.
- Ninety percent of the customers say that their purchase decision is influenced by the reviews/feedbacks they read online.
- Eighty-nine percent of the customers use the web to look for details about a company, product, or service before making a purchase decision.
- Around 86 percent of senior digital marketers agree to the fact that it is vital to make a customer journey cohesive.
Stats associated with User Testing
- Only around 55 percent of the companies are presently conducting UX testing.
- When people used navigation schemes made as per the mental model of users, a success rate of around 80 percent was observed.
- A 9 percent success rate was recorded when people utilized navigation schemes made as per the internal thinking of the company.
- About 85 percent of the UI/UX design issues can be fixed by testing five users.
Business-to-Business (B2B) UX stats:
- Only 6 percent of the B2B companies create custom online marketing journeys depending upon customer interactions.
- Only 34 percent of the B2B companies engage with their customers before the purchase.
- Around 55 percent of the B2B companies struggle with restricted insights on interactions.
- Nearly 60 percent of the B2B companies struggle to get data/insights from each member of the purchase process.
- Fifty-two percent of the marketers agree that they’ve seen similarities in how B2C and B2B consumers behave.
Business-to-Customer (B2C) UX stats:
- Only 7 percent of the B2C companies make custom online marketing journeys depending upon customer interactions.
- Just 33 percent of the B2C companies engage with the customers before they make a purchase.
- Around 55 percent of the B2C companies struggle with restricted insights on interactions.
- Sixty-four percent of the B2C companies struggle to get data/insights from each member of the purchase process.
Research and Buyer Persona stats:
- The demand for user experience research has risen by 30 percent.
- Nearly 1 of 3 companies conduct research either bi-weekly or weekly.
- Teams that use personas can get four times more returns from redesigning.
- In one of the cases, buyer personas lead to a 177 percent rise in marketing-induced sales.
- 76 percent of the consumers believe that the companies must understand their needs and expectations
- Around 84 percent of the consumers say that it is significant for a company to treat them like individuals and not a mere number.
- Nearly 51 percent of the companies witnessed a 25 percent rise in their user experience research budget.
User Behavior UX stats:
- 420mn people worldwide utilize ad blockers, with bad UX being a major reason.
- Around 63 percent of the individuals would message a chatbot to interact with a brand or business.
- Seventy-nine percent of the individuals would like to talk with a real individual if a chatbot cannot solve an issue.
- Visitors will remain 88 percent longer on a webpage that has videos.
- Around 86 percent of the people would expect to see more info about a brand’s product/service on the website.
- Nearly 46 percent of the customers go through a company’s online inventory or website first before they visit its store.
- About 70 percent of users like companies that use humor they could relate with.
- Thirty-four percent of consumers tend to make a purchase post experiencing personalized content.
- Around 39 percent of the users will not engage with a website’s content if the images take longer or don’t load.