Symptoms are diagnostic tools. By reading symptoms, you can judge what is wrong with the system. So, when we consider websites or web applications, we check common signs indicating the true disease, its depth, and probably some cure.
Today, I am going to discuss the top ten signs that indicate whether your website’s UX is depleting or not. But, don’t forget, UX matters more in the success of marketing your website in the long run.
Sign #1 – You are devoid of new business, sales, or leads from your website or web application.
Symptoms: Your website converts less than 2.5% of traffic into fresh opportunities, such as sales, leads, requests, etc.
Conclusions: Your website is not attracting enough traffic and not engaging and converting them in a customer journey. The reasons behind this could be:
- Poor value proposition
- Obscure messaging
- Inadequate proofs
- Poor CTAs
Remedy: You can take the following steps to enhance the performance and UX at once.
- Make a strong value proposition.
- Write clear, concise, and effective business messages
- Produce strong and effective proof to build trust among users
- Write effective CTAs targeted your actual users that compel them to take appropriate action
Sign #2 – When your website or web application shows a high bounce & exit rate.
Symptoms: When core pages of your website are displaying more than 50% of bounce and exit rate.
Conclusions: Visitors come to your website but can’t stay for long because they don’t find anything that interests them or engage them with your content and proceed on a Customer Journey.
Remedy: You must present content on your website that entices users to engage and go ahead in their customer journey. You can create new content or reconstruct the existing content to make it interesting and intuitive to take desired actions. You can add images, videos, or animations to make it more alluring and consumable.
Sign #3 – High bounce rate on mobile devices
Symptoms: You may find a much higher bounce rate on mobile devices than on other devices.
Conclusions: There may be serious usability issues with the design for mobile devices. If your website is responsive or mobile-friendly, there may be some issues related to UX. For example, too small font size, unfriendly navigation, information buried somewhere, and inadequate white spaces.
- Run a usability test. Find out where glitches occur and remove them.
- Your fonts must be mobile-friendly.
- Create user-friendly navigation.
- Your information architecture should be strong, and your content must have proper headings and subheadings.
- Use enough white spaces to make the appearance uncluttered.
Sign #4 – your competitor’s websites look better
Symptoms: Users often open multiple websites while searching and find competitors’ websites better than yours.
You must run a SWOT analysis and find out the weakness of your website and UX design. Then, take appropriate steps to improve your overall appearance, user experience, and performance.
Sign #5 – Your content is not engaging users.
Symptoms: When you find that users are not reading your content, they are not sharing your content, they are not interacting with your content, and they are not asking for more on your website, it is time to take a foot back and think over these symptoms.
Conclusions: It means content issues are deteriorating the UX of your website. For instance, the content may lack usefulness; there may be readability issues; content may exert a high cognitive load or content with poor structure.
- Prepare a good content strategy and implement it with equal zeal.
- Hire an expert content writer or SEO writer to create a better copy.
- Run UX audit for content with various tests, such as eye-tracking, heatmaps, scroll maps, etc.
- Run content quality tests.
- Run usability tests.
Sign #6 – It is tough to find desired information on your website or web application
Symptoms: Your website or web application shows excessive and repetitive search queries in the website log.
Conclusions: It indicates information search issues exist on your website. To find out what exactly happens, you must ask yourself some questions and try to find answers.
- What are the top search queries in the log?
- Are users finding whatever they intended for?
- What happens when you run a repeat search for the same keywords?
- Does desired info bury or missing at all?
Remedy: The real trouble is in the search feature of your website. It needs to install a better search engine on your website or improve the existing one with a better configuration.
Sign #7 – Any of your teams feel misaligned from website support
Symptoms: Typically, the website supports various functions, including sales, marketing, customer support, human resources, and operations. You might miss their good performance when any of these teams find misaligned or totally missing the website’s support.
Conclusions: There may be multiple issues, but they are mostly related to design content and user experience.
Remedy: Run usability and UX tests to precisely narrate the issues. If the content is not performing well and embracing the team instead, change the terms. Similarly, if the business process creates problems, you can change them and narrate the entire business process on the website so users can find what to do with it. Use FAQs like web pages to guide users/shoppers to achieve their goals.
Sign #8 – your users prefer calling you before using the website.
Symptoms: Recent trends are towards self-service. So, younger generations, such as millennials and Gen Z, hardly prefer to call and instead search your website to find their answers.
Conclusions: If you are receiving more calls than website visits, it is unusual and indicates some lapses in UX design.
Remedy: You must check the user journey map and find out what is missing on the UX front and in design or content. If the content is not used more, change it and replace it with more enticing and engaging content, so visitors get whatever they want. Your touch point/call center can help you find out what queries you made the most.
Sign #9 – Your website is not attracting enough talent.
Symptoms: Your website is not attracting potential employees and partners. In other words, it is not attracting the required talents for your business.
Conclusions: With websites, we used to focus on existing and prospective customers but hardly concentrated on acquiring prospective employees and partners.
Remedy: we can create carrier and partnership-related web pages and mention them in appropriate places on the website. Consider emerging talents and business opportunities as a part of your targeted audience and make proper provisions for them too.
Sign #10 – Website tweaks and changes are not responding well.
Symptoms: You have made some tweaks and little changes to a website, like changing content, design, or navigation scheme, but the response is not rewarding well.
Conclusions: Most tweaks and changes are based on assumptions, opinions, and guesswork. So, they are not resulting in the usual ways.
Remedy: The best way is to run a UX audit by authenticating experts or agencies and also opt for some guerrilla surveys to know out-of-box perspectives. Only a systematic approach can bring substantial results for your website.
How to create an excellent UX in your website right from the beginning?
After recognizing the significance of UX in your web design, you may be tempted to employ the right UX designer for your website development project. I recommend RP UXCollab in the USA, as the agency has a pool of talented UX designers with the required experience. In addition, you can call the team and discuss the project at length.
Certain signs on your website indicate the underlying problems. If you can read those signs earlier and solve the issues quickly, you can save your business from any anticipated loss. The present post gives you the top ten signs of depleting UX on your website.
Read More about UI/UX
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